The Ultimate Guide to background music for presentation
Ever found yourself humming a jingle continuously? Or getting oddly emotional over a particular song on the radio? Or recalling every line to a teen anthem you have not heard in years?
Music subconsciously impacts our mood, energy levels, memory recall and even behaviour. It can heighten our sense of connection to people, experiences and areas-- even organizations.
It's this effect that looks into have actually been determining for the previous 2 decades. The bulk of research shows a clear connection between soundtrack and a company' performance. And yet, music remains among the most underused tools for organization success.
Here at Ambie, we're figured out to help company owner understand the real worth of music for their brand name. That's why we've sorted through the mountains of research to lay out the realities straight.
Now, whether you're an Ops Director or self-appointed store DJ, you can totally understand-- and capitalise-- on music in your organization. Restaurant background music
Background music can impact how a client feels, thinks and even spends in your place
How background music impacts your client experience Very first impressions are lasting impressions.
In his famous TED talk, Daniel Kahenman (the Nobel-winning rockstar of behavioural psychology) discusses how it only takes one unfavorable event to ruin a person's perception of an entire experience. (We go into this more in our Why music matters post).
Kahenman's words are effective motivation for companies to ensure every interaction with customers is an useful one. From the moment a customer walks through the door, to the minute they leave-- every action of the customer journey must include value. Music is necessary to this procedure. 81% of consumers say that organization background music raises their state of mind, while 71% say it creates a much better environment overall. From the moment a client strolls through the door, to the moment they leave-- each action of the client journey must include value. And when clients feel good in a space-- they act different within it. Did you know that merely playing music that consumers take pleasure in makes them 24% most likely to purchase a product?
It's no wonder why 84% of organisations who focus on improving consumer experience report increased profits. How is your service background music developing a positive customer experience?
Organization background music and the consumer experience QUICK FACTS: How music impacts consumer experience (Source: BrandChannel, MarketingCharts and PPL. Links in text to complete reports).
How service background music builds your brand name identity It's a tough market. E-commerce is ever increasing, the High Street ever crowding. Companies are looking for brand-new ways to amplify their brand name in order to stick out. And client experience has ended up being crucial.
In 2013 a Walker Information research study predicted that by 2020 consumer experience would exceed price and item as the crucial differentiator between brands. We're now seeing that truth.
Music is a direct and economical way of establishing state of mind and building relationship with your target audience. Frequently when we consider the components that construct a brand name, or client experience, we think about the visual components-- signage, decor, logo designs and so on. We forget the important role of noise in developing identity too. But according to Brand Channel, 96% of brand names who use music that fit their identity are most likely to be remembered by consumers. This makes music a direct and cost-effective method of setting the tone of your brand name and building rapport with your target audience.
On top of this, a HUI Research experiment concluded that merely playing brand-matched music over a generic mix of tunes could see sales boost by 9%. (Which we unpack more in this How background music can boost your organization post). How does your noise identity help you stick out from rivals? music and website branding.
FAST REALITIES: How music impacts your brand name (Source: BrandChannel, Sounds Like Branding and HUI Research. Hyperlinks in text to full reports) How background music fosters consumer loyalty.
Did you understand that obtaining a new consumer costs around 6X more than keeping an existing one? And you're 50% more likely to make a sale to that existing consumer. So a 'sticky' customer base can be a simple way of maintaining sales volume. But protecting the ongoing the trust of these consumers requires more effort. The ideal soundtrack can 'speak the language' of your client base; resonating with their worths, tastes and goals. Music can be a meaningful layer of this technique. The right soundtrack can 'speak the language' of your consumer base; resonating with their values, tastes and goals. It can increase an individual's sense of belonging to a brand, plus their probability of returning. In truth, a research study from Music Works found that 31% of customers said they would go back to a business if the music was right. 21% stated they would also advise that company. This describes why over two thirds of entrepreneur claim that music motivates repeat company.
It's not everything about loyalty cards. Music makes your perfect customers feel invited when they enter, understood once inside, therefore most likely to return when they leave.
Does your music match the taste and values of your consumers and clients?
QUICK REALITIES: How music impacts customer loyalty (Source: Music Functions. Links in text to complete reports).
How business background music maximises sales earnings Your company background music brings lots of intangible benefits-- increased brand name awareness, customer experience, commitment. But when it concerns the lifeline of your company-- sales-- exists a measurable difference?
You wager. In a landmark Milliman study, he showed how playing slower music reduced the speed at which clients moved through a shop. But the most intriguing take away? He likewise taped this change in client behaviour led to as 38% sales increase. (If you wonder, we look into the Milliman study in our Matching music to your trade patterns blog site piece).
Millian was one of the very first to link music to customer behaviour, but he was not the last:.
Cain-Smith and Curnow showed how music volume could affect traffic through a shopping center. Caldwell and Hibbert linked a slow tempo to increased dwell-time and drink purchases.
Knöferle exposed how small musical keys could drive extra spend in some contexts.
HUI Research discovered that brand-matched music in the food and drink sector could improve sales by 9%. A Texan research study found specific categories might trigger more expensive acquiring choices.
( And if you're a numbers person, we cover more in our How background music can increase service post).
Phew! The numbers are as illuminating ... and frustrating. But if you're scratching your head over whether Tchaikovsky or Beyonce will produce more sales, keep the words of Milliman himself in mind:.